ABOUT US

WHO WE ARE
Handcrafted nostalgia. A new kind of perfumery. At FORM, we create memory-inspired fragrances, crafted by hand on the south coast of the UK. Rooted in artisanal perfumery, our scents draw from emotion—past, future, and present. Each fragrance is developed from scratch and bottled within limited batches, using only the finest raw materials. Designed with quality, balance, and longevity in mind, FORM is more than perfume—it’s an experience.

HOW IT STARTED
FORM BEGAN AS AN IDEA, BORN OUT OF PASSION FOR CREATING SOMETHING TRULY UNIQUE. FROM DISCOVERING TRADITIONAL PERFUMERY MIXED WITH MODERN PROCESSES WE'VE BEGAN TO UNCOVER THE MYSTICISM OF WHAT MAKES A GREAT FRAGRANCE. FORM IS CONSTANTLY DEVELOPING AS WE FORMULATE NEW SCENTS, DRIVEN BY THE INSPIRATION OF UNCOVERING FADED MEMORIES. OUR PERFUMES ARE ALL UNISEX, ARTISANALLY CRAFTED TO STAND APART FROM THE MASS PRODUCTION AND GENERIC FORMULAS OF OTHER BRANDS IN THE FRAGRANCE INDUSTRY.

WHAT'S IN THE BOTTLE
ALL OF OUR FRAGRANCES ARE FORMULATED FROM SCRATCH USING THE HIGHEST QUALITY RAW MATERIALS IN THE PERFUME INDUSTRY. EACH BOTTLE CONTAINS A 40% PARFUM AND PERFUMERS ALCOHOL SOLUTION, MEANING THE HIGHEST CONCENTRATION, PERFORMANCE AND LONGEVITY POSSIBLE. WE USE A VARIETY OF NATURAL MATERIALS INCLUDING ESSENTIAL OILS, KETONES AND EXTRACTIONS, ALONGSIDE EXPERTLY CHOSEN SYNTHETICS WHICH IMPROVE THE BLEND AND LONGEVITY OF MANY OF OUR COMPOSITIONS. ALTHOUGH OUR FORMULAS ARE A SECRET, WE FOLLOW ALL RELEVANT GUIDLINES (IFRA), AND PERSONALLY TEST EACH FRAGRANCE OVER A PERIOD OF MONTHS, TO ENSURE THE BEST USER EXPERIENCE.